HWA HENGG R O U PA heritage worth
carrying forward.
Hwa Heng’s recipe heritage dates to 1948. Hwa Heng Group is its custodian, connecting the brand’s history with future opportunities.
From Bain Street.
Across generations.
A cart and a soup pot.
Our brand archive traces Hwa Heng to Kiang Teck Huan’s post-war Bain Street pushcart.
A name shaped by a place.
The move near Odeon Cinema gave customers the name Odeon Beef Noodle.
Broth. Beef. Signature sauce.
Slow cooking and careful preparation underpin the bowl.
Memories shared at the table.
Food connects generations; heritage keepers and newer teams carry the craft forward.
Working towards a century-old brand.
Our ambition combines recipe consistency, stronger operations, warm service and thoughtful growth.
从 Bain Street 起步。
一代代传承。
一辆推车，一口汤锅。
品牌档案记载，Kiang Teck Huan 在战后 Bain Street 以小推车开启华兴的故事。
因地而得名。
迁至 Odeon 戏院附近后，食客开始称其为 Odeon Beef Noodle。
汤头、牛肉与招牌酱汁。
慢熬与细心准备，构成一碗好滋味。
餐桌上的共同记忆。
美食连接几代人；传统传承者与新一代团队携手延续手艺。
迈向百年品牌。
愿景结合出品稳定、营运提升、真诚服务与稳健发展。
A Singapore story.
A longer-term ambition.
Hwa Heng Group carries a Singapore food heritage into new operating formats and partnerships. The familiar bowl remains the starting point: preserve its identity, support the people preparing it, and build the systems needed to serve it consistently.
Becoming part of everyday life.
Following the Odeon chapter, Hwa Heng served generations of diners at Scotts Picnic. Meals before a film, family outings and quick lunches helped turn a food stall into a familiar memory.
The heritage travelled with the bowl.
The brand later operated at ION Orchard. Published historical coverage records the closure of that stall in 2021, during the pandemic period.
A return, and another generation.
Hwa Heng reopened at Jalan Besar in 2022. The reopening brought the family craft into a new chapter, with support from experienced food operators.
People and preparation, working together.
Our brand profile brings together heritage knowledge and a newer generation of food-service professionals. Broth, sauce and ingredients matter alongside hygiene, dependable operations and a welcoming front-line team.
Growing towards a century.
The century-brand ambition guides improvement in recipes, supply arrangements, service and operating consistency. Growth should carry the recognisable food identity forward while creating room for younger audiences and new markets.
Historical context: Zaobao’s 2024 feature ↗ · 2022 reopening report ↗ · Original brand profile ↗
一个新加坡故事。
一份长远的愿景。
华兴集团通过新的营运形式与合作关系，延续新加坡饮食传承。从一碗熟悉的牛肉粉出发，守护品牌特色、支持制作美食的团队，并建立稳定出品所需的营运体系。
融入日常生活。
Odeon 之后，华兴在 Scotts Picnic 为几代食客服务。看电影前的一餐、家庭出游与匆匆午餐，让档口成为城市中的熟悉记忆。
传承随一碗粉继续前行。
品牌后来进驻 ION Orchard。历史报道记载，该档口于疫情时期的2021年结业。
重开，也迎来新一代。
华兴于2022年在惹兰勿刹重新开业。在资深餐饮经营者支持下，家族手艺走入新的篇章。
团队与手艺，相辅相成。
品牌结合传统经验与新一代餐饮专业人才。汤头、酱汁与食材的重要性，与卫生、可靠营运及前线团队的真诚服务并重。
迈向百年。
百年品牌愿景推动配方、供应安排、服务及出品稳定性的提升。在拓展年轻客群与新市场时，继续保留食客熟悉的风味特色。
历史参考：2024年早报特写 ↗ · 2022年重开报道 ↗ · 原品牌介绍 ↗
From a familiar flavour
to shared possibilities.
Our heritage informs how we develop the Hwa Heng brand and work with collaborators today.
Hawker Street is a branding and operating collaboration partner in its food courts. Hai Ge Ji and Wah Eng Beef Noodle are recipe-collaboration partners using the Hwa Heng recipe heritage. They are not owned brands.
Explore our collaboration models →A closer look
at the kitchen.
Explore the ingredients and preparation in this original kitchen video. Press play to watch with sound, and use the controls to pause or replay.
Explore the featured ingredients →A glimpse of ingredients and preparation from the supplied Hwa Heng kitchen footage.
Our wider brand family
Hwa Heng Group is part of KBand Food. KIBI is a sister brand in the same family, developing its own drinks and snacks identity.
Meet KIBI ↗