HWA HENGG R O U PA legacy of flavour.
A future
built together.
Hwa Heng Group is home to Hwa Heng Beef Noodle, a Singapore heritage brand with a culinary legacy dating to 1948. Discover our brand portfolio, growth approach and partnership opportunities.
An established network.
One operating team.
Our heritage is supported by the people and operating arrangements behind our outlets today.
今日华兴扎根现有门店，
由同一营运团队支持。
华兴的传承，也体现在今天支持各家门店的团队与营运安排中。
Group-operated today
Our current outlet network is operated by Hwa Heng Group through Group businesses and equity partnerships. There are currently no franchise outlets.
集团营运的现有网络
现有门店由华兴集团通过集团业务及股权合作企业营运。目前没有加盟门店。
Hai Ge Ji
Our equity partnership operates two Hai Ge Ji beef noodle outlets, with operations managed by Hwa Heng Group.
海哥记
我们的股权合作企业经营两家海哥记牛肉粉门店，由华兴集团负责营运。
Select Group
Our joint venture with Select Group operates Hwa Heng outlets within Hawkers’ Street. These outlets are run by Hwa Heng Group.
Select Group 合资业务
我们与Select Group成立的合资企业，在Hawkers’ Street经营华兴门店，并由华兴集团负责营运。
Current operating position · 14 October 2026. Future partnership or franchise opportunities are subject to discussion and agreed terms.
现有营运情况 · 2026年10月14日。未来合作或加盟机会，须经双方洽谈并确认条款。
Let’s talk about your next chapter.
Exploring an outlet, a leasing opportunity or a partnership? Speak with our team directly. If WhatsApp is not available in your country, email us instead.
一起探讨下一步。
想了解门店经营、商场租赁或合作机会？欢迎直接联系我们。如果您所在的地区无法使用WhatsApp，也可以通过电邮联系。
Preserving a name.
Growing its possibilities.
Hwa Heng Group builds on a food heritage dating to 1948 through brand development, restaurant concepts, licensing, strategic partnerships and market collaborations.
Our role is not simply to preserve a legacy, but to develop formats that allow it to grow across different markets and operating models.
View our growth approach →
▶Our heritage, brought to life.
Discover the flavour and craft behind the Hwa Heng name in our 10-second film.
Watch the heritage film →
Some stories
are best told
through flavour.
Our story began with a humble beef noodle heritage in 1948. Over the decades, Hwa Heng became recognised for a distinctive flavour tradition rooted in Singapore’s food culture.
Today, Hwa Heng Group carries this legacy forward through brand development, collaboration and market partnerships.
Explore our heritage →Behind every bowl,
a story of flavour.
Step closer to the kitchen. Take a short look at the ingredients and preparation behind the Hwa Heng footage.
Watch our kitchen story →A glimpse of ingredients and preparation from the supplied Hwa Heng kitchen footage.
Hwa Heng
Beef Noodle.
At the heart of Hwa Heng Group is Hwa Heng Beef Noodle — our flagship heritage concept built on a recipe legacy that has travelled across generations and market formats.
Partner & Recipe Collaborations
Hai Ge Ji
Equity partnership · two beef noodle outlets股权合作 · 两家牛肉粉门店
Wah Eng Beef Noodle
Recipe heritage collaboration
Hawkers’ Street
Outlets operated through our joint venture with Select Group通过我们与Select Group的合资企业营运门店
The Hai Ge Ji beef noodle partnership and the Select Group joint venture are equity relationships operated by Hwa Heng Group. Wah Eng is shown separately as a recipe collaboration.海哥记牛肉粉合作企业及与Select Group成立的合资企业，均属于股权合作，并由华兴集团负责营运。Wah Eng则另列为配方合作。
One heritage.
Different ways to partner.
Every opportunity starts with a conversation about the right relationship, format and market.
Franchise &
Brand Licensing
Explore a future franchise or brand-licensing relationship. Our current network is Group-operated, with no franchise outlets.探索未来加盟或品牌授权的可能性。现有门店由集团营运，目前没有加盟门店。
Discuss brand licensing ↗Strategic
Partnership
Collaborate through joint ventures, market-entry partnerships or local operating alliances.
Explore a partnership ↗Recipe & Concept
Collaboration
Work with Hwa Heng through selected recipe heritage, culinary identity or concept collaboration without operating under the Hwa Heng brand.
Start a conversation ↗People behind
the next chapter.
Ma Wenhao
Chairman
Eric Lim
Executive Director / Deputy CEO
Karbo Feng
Chief Financial Officer
Chris Tan
Executive Director
Ada Ou
Director, International Business Development
A meaningful foundation
for what comes next.
Heritage since 1948
A Singapore food story with decades of recognition.
Proven food identity
A clearly defined beef noodle concept and flavour heritage.
Flexible operating formats
Suitable for standalone outlets, food-court models and collaborations.
Partnership-led expansion
Flexible growth structures for franchisees, operators and market partners.
News & Insights
Company updates and perspectives on food heritage, dining and the business of bringing people to the table. Read every article here on our website.
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Outsource the process, keep the standards
Read article →: Outsource the process, keep the standardsSGPC’s recent FoodX update offers a starting point for considering outsourced production: define the result, test the full workflow and keep approval responsibilities clear.
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Making kitchen experience easier to pass on
Read article →: Making kitchen experience easier to pass onA recent heritage-kitchen interview prompts a practical look at documenting judgement, checking bilingual understanding and keeping instructions current.
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Less surplus starts with a better daily plan
Read article →: Less surplus starts with a better daily planA recent food-rescue announcement prompts a practical look at recording surplus, testing small preparation changes and reviewing the result.
A story shared at the table.
Explore published features, food reviews and stories about Hwa Heng.
Explore Media & News ↗Build the next Hwa Heng
opportunity together.
Care beyond the bowl.
Our customer website hosts Community Care: bilingual family resources and practical tools for everyday living.
Explore Community Care on Hwa Heng ↗